Structural Concepts

Structural Concepts is a leading innovator and manufacturer of temperature-controlled display cases for the grocery and foodservice markets. Structural Concepts’ pioneering, award-winning technology sets the standard for unmatched ease of operation, longer life, and stronger performance for their cases, providing retailers with dramatically increased sales and reduced operating expenses.

The Structural Concepts site is database-driven and includes easy product selection, brand information, a full technical library, and a proprietary “Build-a-Case” customer interface feature—called a “wizard”—that lets customers customize specific cases by “trying on” options for the exterior case color, panels, and glass (where applicable). The onscreen image of the case changes according to the user’s input, much as the “build your model” feature works on auto manufacturers’ Web sites.