The introduction of the new Medicare Prescription Drug Coverage (Part D) brought with it a bewildering number of plan choices for Medicare recipients. Kaiser Permanente, which offers two different Medicare plans combining Medicare coverage and Kaiser Permanente coverage into one plan, wanted to help eligible seniors choose the Part D prescription coverage that would work best for them. Illustrating the confusion problem with the classic apples-to-oranges comparison, this free-standing newspaper insert offered Kaiser Permanente as the best solution to end the confusion and give Medicare recipients not only Part D coverage from a broad drug formulary, but all of the other Kaiser Permanente benefits as well.