Gill Design Group is a custom home builder that designs and builds what today’s customer wants, from low-maintenance condominiums and cluster homes to spacious luxury homes. The difference between Gill and other custom builders of condos and cluster homes is that they’ll customize to a degree that most other builders won’t. Cunningham Baron positioned Gill’s newest cluster home community by emphasizing the individuality and customization they can provide for their customers within the cluster home footprint. This ad resulted in a higher-than-usual rate of traffic for a cluster home open house and generated an industry buzz.